THE COURSES
EXPERIENCE-BACKED TOOLS THAT WORK FAST
Retail Merchandising 101
Your foundation course on tenant mix, foot traffic, and positioning a property.
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Every successful retail property starts with a plan for who goes where, and why. Retail Merchandising 101 teaches you how to see a property the way great landlords and retailers do: as a mix of tenants that feed each other traffic, energy, and sales. You'll learn how to assess a property's potential, identify the right tenant categories, and arrange them so the whole place works better together. Whether you're new to retail leasing or ready to sharpen your instincts, this course gives you a clear, practical framework you can apply to your very next listing.
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How to read a property, its neighborhood, and its customer base
The principles of a strong tenant mix, and the pairings to avoid
How to plan for foot traffic from morning to evening
Placing anchors, daily-needs tenants, and destination retailers where they do the most good
Merchandising tactics that raise a property's appeal to both tenants and ownersiption text goes here
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Every successful retail property starts with a plan for who goes where, and why. Retail Merchandising 101 teaches you how to see a property the way great landlords and retailers do: as a mix of tenants that feed each other traffic, energy, and sales. You'll learn how to assess a property's potential, identify the right tenant categories, and arrange them so the whole place works better together. Whether you're new to retail leasing or ready to sharpen your instincts, this course gives you a clear, practical framework you can apply to your very next listing.
What you'll learn
How to read a property, its neighborhood, and its customer base
The principles of a strong tenant mix, and the pairings to avoid
How to plan for foot traffic from morning to evening
Placing anchors, daily-needs tenants, and destination retailers where they do the most good
Merchandising tactics that raise a property's appeal to both tenants and owners
Recommended Add-On’s:
Creative Deal Making
Structuring deals that work when the obvious terms don't.
Not every deal fits a standard rent schedule, and the best brokers know how to build a path to "yes" when numbers don't line up at first. Creative Deal-Making teaches you to look past the rent number and use every lever available: timing, concessions, rent structures, and shared risk. You'll study real, anonymized deals that nearly fell apart and learn how they were rescued. By the end, you'll approach every stalled negotiation with more options and more confidence.
What you'll learn
Rent structures beyond flat rent, including percentage, graduated, and hybrid deals
Trading free rent, TI allowances, and term length to bridge a gap
How to share risk with a new or unproven tenant
Reviving a stalled deal without giving away the property's value
Presenting creative options to both sides clearly
Recommended Add-On’s:
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Not every deal fits a standard rent schedule, and the best brokers know how to build a path to "yes" when numbers don't line up at first. Creative Deal-Making teaches you to look past the rent number and use every lever available: timing, concessions, rent structures, and shared risk. You'll study real, anonymized deals that nearly fell apart and learn how they were rescued. By the end, you'll approach every stalled negotiation with more options and more confidence.tion text goes here
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Rent structures beyond flat rent, including percentage, graduated, and hybrid deals
Trading free rent, TI allowances, and term length to bridge a gap
How to share risk with a new or unproven tenant
Reviving a stalled deal without giving away the property's value
Presenting creative options to both sides clearly
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Lease Negotiation Tactics
The clauses and conversations that move money, explained plainly.
A retail lease is full of provisions that quietly shape a deal's value for years. Lease Negotiation Tactics breaks down the clauses that matter most in plain English, explaining what each side wants and where compromise usually lands. You'll learn how to prepare for negotiations, anticipate pushback, and protect your client without stalling the deal. This course helps you walk into every negotiation knowing what to ask for and why. It's educational, not legal advice, so it's designed to help you work more effectively alongside attorneys.
What you'll learn
Key retail clauses, including co-tenancy, exclusives, kick-outs, and radius restrictions
How to read and annotate a letter of intent
Preparing a negotiation strategy before the first conversation
Common landlord and tenant pushback, and how to respond
Knowing when to hold firm and when to trade
Recommended Add-On’s:
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Not every deal fits a standard rent schedule, and the best brokers know how to build a path to "yes" when numbers don't line up at first. Creative Deal-Making teaches you to look past the rent number and use every lever available: timing, concessions, rent structures, and shared risk. You'll study real, anonymized deals that nearly fell apart and learn how they were rescued. By the end, you'll approach every stalled negotiation with more options and more confidence.
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Rent structures beyond flat rent, including percentage, graduated, and hybrid deals
Trading free rent, TI allowances, and term length to bridge a gap
How to share risk with a new or unproven tenant
Reviving a stalled deal without giving away the property's value
Presenting creative options to both sides clearly
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Understanding Retailers
How tenants think about sales, site selection, risk, and success.
Retailers make leasing decisions based on sales potential, customer fit, and risk, and brokers who understand that win their trust faster. Understanding Retailers teaches you how different tenant categories evaluate a location, what they need from a space, and what keeps them up at night. You'll learn to ask better questions, speak their language, and present properties in terms that matter to their business. The result is stronger relationships and deals that set tenants up to succeed.
What you'll learn
How retailers evaluate sites, from demographics to co-tenancy
Space and infrastructure needs by category, including restaurants, fitness, boutiques, and services
Reading a tenant's business basics and financial strength
Discovery questions that uncover what a tenant really wants
Positioning a space around a retailer's goals
Recommended Add-On’s:
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Retailers make leasing decisions based on sales potential, customer fit, and risk, and brokers who understand that win their trust faster. Understanding Retailers teaches you how different tenant categories evaluate a location, what they need from a space, and what keeps them up at night. You'll learn to ask better questions, speak their language, and present properties in terms that matter to their business. The result is stronger relationships and deals that set tenants up to succeed.
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How retailers evaluate sites, from demographics to co-tenancy
Space and infrastructure needs by category, including restaurants, fitness, boutiques, and services
Reading a tenant's business basics and financial strength
Discovery questions that uncover what a tenant really wants
Positioning a space around a retailer's goals
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Understanding Owners And Investors
What landlords care about beyond the rent number.
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Owners measure success in property value, stability, and long-term vision, not just monthly rent. Understanding Owners and Investors teaches you how landlords think about risk, returns, and the way each lease affects the entire asset. You'll learn to uncover an owner's true goals and present tenant options that align with them. When you understand what ownership needs, you become a trusted advisor instead of just a deal-closer.
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How leases affect property value and financing
Weighing credit tenants against local and emerging brands
Uncovering an owner's short- and long-term goals
Presenting tenant options and tradeoffs to ownership
Balancing income today with a property's long-term visionDescription text goes here
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Owners measure success in property value, stability, and long-term vision, not just monthly rent. Understanding Owners and Investors teaches you how landlords think about risk, returns, and the way each lease affects the entire asset. You'll learn to uncover an owner's true goals and present tenant options that align with them. When you understand what ownership needs, you become a trusted advisor instead of just a deal-closer.
What you'll learn
How leases affect property value and financing
Weighing credit tenants against local and emerging brands
Uncovering an owner's short- and long-term goals
Presenting tenant options and tradeoffs to ownership
Balancing income today with a property's long-term vision
Recommended Add-On:
Courting The Ideal Tenant
Prospecting and pitching the tenants a property actually needs.
The best properties don't wait for tenants to call. Their brokers go out and find the right ones. Courting the Ideal Tenant teaches you how to define the tenants a property needs, build a targeted prospect list, and reach out in ways that get responses. You'll learn to craft compelling pitches, run memorable tours, and follow up without being pushy. This course turns prospecting from guesswork into a repeatable process.
What you'll learn
Building a tenant wish list based on a property's merchandising plan
Researching and prioritizing prospects
Outreach emails and calls that earn a meeting
Pitch decks and tours that help tenants picture success
Follow-up strategies that keep deals moving
Recommended Add-On’s:
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The best properties don't wait for tenants to call. Their brokers go out and find the right ones. Courting the Ideal Tenant teaches you how to define the tenants a property needs, build a targeted prospect list, and reach out in ways that get responses. You'll learn to craft compelling pitches, run memorable tours, and follow up without being pushy. This course turns prospecting from guesswork into a repeatable process.
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Building a tenant wish list based on a property's merchandising plan
Researching and prioritizing prospects
Outreach emails and calls that earn a meeting
Pitch decks and tours that help tenants picture success
Follow-up strategies that keep deals moving
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Marketing a Property
Making a space look irresistible, online and in person.
Even a great space can sit vacant if no one sees its potential. Marketing a Property teaches you how to present retail spaces in ways that capture attention online, in print, and on the street. You'll learn to write listings that sell a vision, plan photos that show a space at its best, and use social media and signage to build buzz. Strong marketing shortens vacancy and makes you the broker owners want representing their properties.
What you'll learn
Writing listings that highlight a space's story and opportunity
Planning photography for retail spaces
Using social media to promote listings and build your reputation
Signage, window displays, and on-site marketing ideas
Creating flyers and presentation materials that stand out
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Even a great space can sit vacant if no one sees its potential. Marketing a Property teaches you how to present retail spaces in ways that capture attention online, in print, and on the street. You'll learn to write listings that sell a vision, plan photos that show a space at its best, and use social media and signage to build buzz. Strong marketing shortens vacancy and makes you the broker owners want representing their properties.
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Writing listings that highlight a space's story and opportunity
Planning photography for retail spaces
Using social media to promote listings and build your reputation
Signage, window displays, and on-site marketing ideas
Creating flyers and presentation materials that stand out
AI for Leasing
Practical AI workflows that save time and win attention.
AI is changing how brokers research markets, find prospects, and market properties, and early adopters are gaining a real edge. AI for Leasing gives you practical, step-by-step workflows you can use right away, with no technical background required. You'll learn how to use AI to write listings, research neighborhoods, draft outreach, and prepare for meetings in a fraction of the time. You'll also learn where AI falls short, so you know when to double-check its work.
What you'll learn
Ready-to-use prompts for listings, emails, and marketing copy
Using AI to research markets, demographics, and competitors
Building prospect lists and outreach plans faster
Creating presentation materials and social content with AI
Checking AI output for accuracy and protecting client confidentiality
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AI is changing how brokers research markets, find prospects, and market properties, and early adopters are gaining a real edge. AI for Leasing gives you practical, step-by-step workflows you can use right away, with no technical background required. You'll learn how to use AI to write listings, research neighborhoods, draft outreach, and prepare for meetings in a fraction of the time. You'll also learn where AI falls short, so you know when to double-check its work.
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Ready-to-use prompts for listings, emails, and marketing copy
Using AI to research markets, demographics, and competitors
Building prospect lists and outreach plans faster
Creating presentation materials and social content with AI
Checking AI output for accuracy and protecting client confidentiality
Placemaking and Activation
Bringing a property to life before and after it's fully leased.
People are drawn to places that feel alive, and activation creates that energy even during lease-up. Placemaking and Activation teaches you how to use events, pop-ups, design, and programming to build foot traffic and attract long-term tenants. You'll learn how to turn vacant storefronts into opportunities and create experiences that make a property a neighborhood destination. These strategies help properties lease faster and help tenants thrive once they open.
What you'll learn
Launching pop-up programs that test and attract future tenants
Planning events and seasonal activations
Transforming vacant storefronts with temporary uses and displays
Design elements that encourage people to linger
Building community partnerships that bring people back
Recommended Add-On’s:
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People are drawn to places that feel alive, and activation creates that energy even during lease-up. Placemaking and Activation teaches you how to use events, pop-ups, design, and programming to build foot traffic and attract long-term tenants. You'll learn how to turn vacant storefronts into opportunities and create experiences that make a property a neighborhood destination. These strategies help properties lease faster and help tenants thrive once they open.
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Launching pop-up programs that test and attract future tenants
Planning events and seasonal activations
Transforming vacant storefronts with temporary uses and displays
Design elements that encourage people to linger
Building community partnerships that bring people back
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Career and Business Growth
Yes, it’s free! Our core mission at Retail Made is to strengthen and empower the next generation of brokers. We believe that the starting place should be barrier-free.
This course is FREE! Why? Because we genuinely care about supporting the careers of future brokers. Great brokers aren't just skilled at deals. They're also intentional about building their reputation, relationships, and pipeline. Career and Business Growth helps young brokers set goals, stay organized, and create habits that lead to steady success. You'll learn how to manage a pipeline, communicate professionally with clients, and position yourself as a go-to expert in retail. This course helps start your momentum into a lasting career.
What you'll learn
Building and managing a deal pipeline
Setting goals for your first years in retail leasing
Client communication habits that build trust and referrals
Growing your personal reputation and network
Staying organized when juggling multiple deals
Recommended Add-On’s:
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Great brokers aren't just skilled at deals. They're also intentional about building their reputation, relationships, and pipeline. Career and Business Growth helps young brokers set goals, stay organized, and create habits that lead to steady success. You'll learn how to manage a pipeline, communicate professionally with clients, and position yourself as a go-to expert in retail. This course helps you turn early momentum into a lasting career.
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Building and managing a deal pipeline
Setting goals for your first years in retail leasing
Client communication habits that build trust and referrals
Growing your personal reputation and network
Staying organized when juggling multiple deals
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