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Retailers make leasing decisions based on sales potential, customer fit, and risk, and brokers who understand that win their trust faster. Understanding Retailers teaches you how different tenant categories evaluate a location, what they need from a space, and what keeps them up at night. You'll learn to ask better questions, speak their language, and present properties in terms that matter to their business. The result is stronger relationships and deals that set tenants up to succeed.
What you'll learn
How retailers evaluate sites, from demographics to co-tenancy
Space and infrastructure needs by category, including restaurants, fitness, boutiques, and services
Reading a tenant's business basics and financial strength
Discovery questions that uncover what a tenant really wants
Positioning a space around a retailer's goals
Recommended Add-On’s:
Retailers make leasing decisions based on sales potential, customer fit, and risk, and brokers who understand that win their trust faster. Understanding Retailers teaches you how different tenant categories evaluate a location, what they need from a space, and what keeps them up at night. You'll learn to ask better questions, speak their language, and present properties in terms that matter to their business. The result is stronger relationships and deals that set tenants up to succeed.
What you'll learn
How retailers evaluate sites, from demographics to co-tenancy
Space and infrastructure needs by category, including restaurants, fitness, boutiques, and services
Reading a tenant's business basics and financial strength
Discovery questions that uncover what a tenant really wants
Positioning a space around a retailer's goals
Recommended Add-On’s: